Amsterdam's largest stadium and its tech partners will showcase new technologies at IBC aimed at providing a better experience for TV viewers and stadium visitors.
Amsterdam Arena, the countrys largest stadium, will be at IBC this year, along with other partners, to showcase new technologies that can provide a more enhanced experience for TV viewers and stadium visitors during live events, such as football matches and concerts.
The stadium presently participates in ITEA3, a European research programme that stimulates the development of new software services. Under the name of Media Orchestration from Sensor to Screen (MOS2S), the Arena works together with Dutch companies as Bosch, Game On, Inmotio Object Tracking, KPN and TNO. Together, they develop applications that make it possible for TV viewers and stadium visitors to receive additional information live during soccer games; both on the TV screen at home and on the smartphone or tablet. Through augumented reality, an interactive layer is put down on the footage, which gives the opportunity to ask for additional information, for example about the condition of the soccer players or the tactics. With that, viewers and visitors can do their own analyses.
Another part of the MOS2S project focuses on innovative, ultra-smart camera applications, which can be used in the stadium. This technology offers completely new possibilities, like for example zooming in on certain players with the tablet or follow certain players such as the defenders. This new camera application is being developed by a number of South Korean partners, including ETRI, Mooovr and Samsung.
The third line of the research programme focuses on crowd journalism; messages, photos and videos of attendees are combined on social media live with TV images. Here a number of Belgian MOS2S partners is involved, including the Flemish broadcast VRT, Kiswe and Nokia Bell Labs.
These technologies will be demonstrated at the RAI this year.
