Viu has planned more than 10 Korean drama series for February and March.
Viu, PCCW’s pan-regional OTT video streaming service has announced several key milestones. In addition to achieving 45m monthly active users and 5.3m paid subscribers, Viu claims to be No.1 in terms of number of users and ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia, according to the latest Media Partners Asia (MPA) AMPD report.
Paid subscribers grew 47% year-on-year in 2020. Viu has seen high growth in monetisation with overall revenue up 30% with subscription revenue as the key driver which increased by 62% year-on-year. Viu also beat the Greater Southeast Asia (GSEA) OTT video market growth rate with 63% revenue growth as compared to the overall GSEA market revenue growth of 17% per MPA.
Viu’s engagement and overall growth is supported by its content lineup with premium content from Asia and award-winning original productions such as Pretty Little Liars, My Bubble Tea and The Bridge Season 2.
In addition to the track record of Korean content, Viu Original series continues to engage Viu-ers and tops the ranking charts, demonstrating that Viu’s original content performs as well as licensed pan-regional hits do.
Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said, “Our learnings from the engagement and interactions with our Viu-ers across our 16 markets have been tremendous and have helped us continually improve our service. We are grateful for our Viu-ers’ support and are excited to bring even more of the best content to them in 2021.”
Viu has planned more than 10 Korean drama series for February and March, including River Where the Moon Rises, The Penthouse 2, Times, Mouse, L.U.C.A: The Beginning, Dear. M, Great Real Estate, Summer Guys, Love Scene Number and Breakup Probation, A Week.
