Intigral has announced a partnership agreement with global news agency Anadolu Agency, which will allow Turkish expatriates living in the Kingdom of Saudi Arabia to access news content from Turkey in Turkish on their mobile phones. Exclusively available on STCs mobile phone platform, users will just have to subscribe to the service and will receive […]
Intigral has announced a partnership agreement with global news agency Anadolu Agency, which will allow Turkish expatriates living in the Kingdom of Saudi Arabia to access news content from Turkey in Turkish on their mobile phones.
Exclusively available on STCs mobile phone platform, users will just have to subscribe to the service and will receive news updates through SMS (short messenger service) directly to their phones. The SMS service will be accessible on all types of mobile handsets, and news will include political, entertainment and sports news from Turkey to begin with.
Speaking on the announcement Ben Kinealy, CEO, Intigral commented: In-line with Intigrals mission to enable targeted content delivered through multiple channels, we are delighted to bring this service to KSA. He added, With a history of 93 years, Anadolu Agency brings on board a strong legacy of providing reliable news, and we are proud to be their partner of choice.
Çagatay ÇULCUOGLU Deputy Director General of Anadolu Agency said: KSA represents one of the most important markets for us, considering the sizable Turkish expatriate population residing here. This partnership presents an excellent opportunity for us to reach them and connect them to their homeland whilst growing our business.
The SMS service initially rolled-out in KSA, will be followed by other territories which Intigral operates in, namely Bahrain and Kuwait.
