Dubai-based media entity Intigral announced today that its Dawri Plus app, created especially to provide enhanced viewing experiences for football fans, received more than 150,000 concurrent viewers and 200 registrations at its peak, during the football match played between Al Shabab and Al Nasr during the Kings Cup competition. The exceptional number of viewers marks […]
Dubai-based media entity Intigral announced today that its Dawri Plus app, created especially to provide enhanced viewing experiences for football fans, received more than 150,000 concurrent viewers and 200 registrations at its peak, during the football match played between Al Shabab and Al Nasr during the Kings Cup competition. The exceptional number of viewers marks a record for any digital broadcast platform in the region, according to the company.
Intigral won the exclusive digital rights to Saudi Football Championships for the 2012-13 and 2013-14 seasons. Dawri Plus was developed to create an enhanced viewing experience to all football fans, setting a benchmark for value added services in the sports digital content sector. Since its launch, Dawri Plus has secured more than 700,000 mobile and tablet application downloads, around 550,000 unique visitors per month on mobile and over 350,000 unique visitors per month on the website. In addition to this, more than 230,000 users have subscribed to the service through SMS and MMS services and more than 150,000 subscribed to access the premium content section.
Commenting on the announcement, Ben Kinealy, CEO, Intigral said: Its rewarding to receive such success with Dawri Plus. We have always highlighted the tremendous growth opportunity in the digital sports sector, from activating content rights to enhancing sponsorship opportunities, and leveraging them thorough innovative products. Dawri Plus is just the beginning, and we look forward to leveraging future opportunities to bring fans closer to the sports they love.
Dawri Plus offers users access to exclusive live games, content and statistics, live updates, and the ability to pause and playback games across multiple platforms. Further key features of Dawri Plus include live game streaming, exclusive content, mosaic viewing (i.e., ability to watch up to 4 games simultaneously), and replay functionalities allowing users to watch their favourite game events without losing the thread of ongoing matches. In addition, team and player statistics updated in real time – are available at the users fingertips providing a fully immersive viewing experience. More recently, the latest infra-red imaging Hot Spot technology was enabled across stadiums in KSA. With this technology, fans are now able to analyse football games in more detail, with access to unprecedented data, such as players heat-maps, distance and speed. Saudi Premiere League fans are encouraged to visit www.dawriplus.com to enjoy the full experience.
The success of Dawri Plus complements Intigrals management and activation for STCs recently renewed five-year sponsorship partnership with Real Madrid and Manchester United to provide fans in Saudi Arabia, with exclusive and engaging content and experiences.
