Intigral has developed “Dawri Plus”, an interactive digital platform that will enable viewers to watch Saudi League Seasons (2012 2013 2014) across all digital platforms. The software was developed to take advantage of a new deal that gives Intigral exclusive rights to telecast the League across all digital platforms including the Internet, mobile, broadband […]
Intigral has developed “Dawri Plus”, an interactive digital platform that will enable viewers to watch Saudi League Seasons (2012 2013 2014) across all digital platforms. The software was developed to take advantage of a new deal that gives Intigral exclusive rights to telecast the League across all digital platforms including the Internet, mobile, broadband applications, multimedia messaging (MMS), mobile TV (live streaming), third-generation broadband services and video over IP services.
Dawri Plus promises a fully interactive experience, including exclusive Saudi League content and statistics, live updates, the ability to pause and playback games, and a platform to engage with each other in real time. These features are available on the go, on any device, regardless of the country one is based in. The rights extend across Internet, mobile, broadband applications, multimedia messaging (MMS), mobile TV (live streaming), third-generation broadband services and video over IP services. Once the 2013 season starts, subscribers can avail this service to follow latest news, multimedia and behind-the-scene updates at anytime and from anywhere.
The digital platform will allow football fans to get first-in-class services in the most innovative way to date.
Commenting on the new offering, Dr. Ismaeel Makdisi, Intigrals Acting CEO, said, The digital content market in the Arab region is advancing at a rapid rate and has significant potential to drive revenues and gain a loyal customer base. With the full digital rights to the Saudi League matches, Dawri Plus, an Intigral product, is spearheading a new digital era for sports fans and we are proud to pave the way for the first convergent offering in KSA. This service and technology is available on a global scale and used by International Federation of Association Football (FIFA), the UEFA European Football Championship and the recently concluded London Olympics 2012.
His Excellency Mr. Abdul Rahman Al-Hazza, Chief of Radio and Television added, We are excited about partnering with Intigral as they set out to revolutionize our fans viewing experience for one of the most sought-after annual sporting events in the region. This partnership has raised the bar in providing seamless sports entertainment in a new and unique way. Founded in 1976, the Saudi League is the biggest football championship in Saudi Arabia.
