Ipsos will not submit a binding offer, the company said in a statement.
Ipsos has confirmed it has no immediate plans to submit an offer for the acquisition of Kantar Media.
“After careful review of a potential acquisition of Kantar Media, Ipsos has, at this time, decided not to submit a binding offer,” the company said in a statement.
Previously, the Paris-based company confirmed talks that said were “in line with the company’s strategy to regularly evaluate investment opportunities that may strengthen its market position”.
