Intigral will combat content piracy and protect Jawwy TV customers by implementing Irdeto Keys Credentials (K&C) and App Watch on their Android TV set-top boxes.
Intigral, a subsidiary of Saudi Telecom Company, has implemented a range of security and anti-piracy tools and services from Irdeto for its premium Jawwy TV platform.
Intigral will combat content piracy and protect Jawwy TV customers from malicious applications by implementing Irdeto Keys Credentials (K&C) and App Watch on their Android TV set-top boxes.
Using K&C for STBs, Intigral has built a trusted identity into each of Jawwy TV’s STBs to ensure that only those Android TV STBs authenticated and approved by Jawwy TV can connect to its network and access its services. Irdeto-managed root of trust provides Jawwy TV’s STBs with built-in flexibility, enabling operators to ‘future proof’ their video platforms by rolling out new updates, services and security features to meet content owners’ requirements. It protects Jawwy TV’s investment against piracy and cyberattacks. As part of K&C for STBs, Irdeto will manage the end-to-end lifecycle management of Jawwy TV’s STBs, including the secure generation, provisioning, renewal, and even revocation, of operator owned and third-party supplied security keys and certificates to ensure only authorised STBs run on the Intigral network.
Further enhancing its capability to disrupt piracy and ensuring that Jawwy TV customers’ viewing experience is not compromised, Intigral will use Irdeto App Watch to monitor for any illegal consumption of content or malicious apps that can impact the performance on its STBs. Irdeto will also provide Intigral with global and regional reporting on piracy data for apps and plugins and will manage the service on Intigral’s behalf to ensure any unauthorised activity is flagged immediately, protecting the viewing experience from piracy.
Irdeto App Watch enables pay-TV operators to securely launch Operator Tier Android TV STB platforms and gather insights to increase their competitive advantage.
Commenting on this step, Intigral’s VP of Technology, Bill Sharp said: “We are partnering up with Irdeto for their known position as a leading player, globally and regionally, in digital platform security offering pay-TV operators the most advanced suite of products. We are impressed by Irdeto’s ability to provide flexible content security solutions in a short period of time to boost our competitiveness with the customised delivery environment, which further instills our trust in this partnership.”
Shane McCarthy, COO of Video Entertainment at Irdeto, added: “We’re witnessing an increasing OTT demand for digital content worldwide, with consumers looking for the best quality content as well as the best-delivered service. The adoption of Irdeto technologies allows Jawwy TV to provide its customers with excellent service while we support and manage network devices, help to keep their content and customers safe, provide invaluable consumer insights and improve the customer experience by alerting them of unstable and malicious apps.”
