The short-term deal sees the games broadcast via ITV4, while highlights from all of the first three rounds of matches will also be shown via both ITV and ITV4 channels.
Spanish football will be available free-to-air to UK households for the first three matches of the season following an agreement between ITV and La Liga.
The short-term deal sees the games broadcast via ITV4, while highlights from all of the first three rounds of matches will also be shown via both ITV and ITV4 channels.
The season opener between Athletic Bilbao and FC Barcelona will be broadcast on Friday night on ITV4 and online through the ITV Hub.
ITV had picked up on the final few matches of last season after ElevenSports pulled out of its contract.
Weekly highlights of all the La Liga games will also be shown on both ITV and ITV4 following each Matchday.
Negotiations are continuing for further live matches, beyond the three initial matchdays.
La Liga had originally put to tender a six-package combination of over-the-top (OTT), free-to-air (FTA), and pay-TV options for the next three seasons.
The current situation arose after Eleven Sports, the multi-territory media company, cut short an exclusive three-year rights agreement with La Liga before the end of the 2018/19 season, having ousted pay-TV broadcaster Sky for the contract last summer.
