The partnership comes in line with Jahez’s strategy to be a part of Kingdom’s sports seasons and leverage the expertise and offerings of MMS and SSC’s sports content.
MBC Media Solutions (MMS), the exclusive advertising representative of the Saudi Sports Company (SSC), has forged a partnership with Jahez International Company for Information Systems Technology (Jahez) to become the sponsor for the television broadcasting rights of the 2023-2024 sports season of the Saudi Pro League, known as the Roshn Saudi league.
The agreement was formally signed at Jahez’s headquarters in Riyadh. Present at the signing were Ziyad Alomair, Commercial Director at MMS, and Mishal Al Mashari, Executive Vice President of Jahez, along with Ahmed Al Sahhaf, CEO of MMS, Hamad Al Bakr, Commercial CEO of Jahez, and representatives from Jahez, MMS, SSC, and Good Vibes.
In a statement, Al Bakr said: “This partnership represents a unique opportunity to expand and diversify our services on one of the most significant sports and media platforms in the Kingdom. Through our collaboration with MMS, we look forward to engaging with sports enthusiasts, especially SSC channel viewers, during this highly anticipated sports season.”
MMS CEO Al Shahhaf added: “We are delighted to be collaborating with distinguished partners like Jahez. We seek, through our expertise, to promote mutual growth and achieve our partners’ objectives during the highly anticipated Roshn Saudi League 2023-2024. This upcoming league will see some of the biggest and best international football stars compete with one another, and this represents a genuine opportunity for brands to reach a larger audience locally, regionally, and globally through SSC’s network of channels and the innovative solutions we offer.”
This partnership falls in line with Jahez’s strategy to be an integral part of one of the Kingdom’s most vital sports seasons and leverage the capabilities and offerings of MMS and SSC’s sports content.
As part of this arrangement, Jahez will sponsor the TV broadcasting rights of the Roshn Saudi League, which kicked off on August 11. This collaboration is in sync with Saudi Arabia’s Vision 2030, which envisions a central role for sports and entertainment in the nation’s ambitious development agenda.
