Jamal Bnari joins Visual Unity as head of sales

Broadcast and Multiscreen systems integrator Visual Unity has fortified its position in the Middle East with a new appointment. Jamal Bnari, a UAE national, has joined Visual Unity as head of sales and marketing for the Middle East and Asia.

Visual Unity already has several clients in the region including Al Alan TV and government entities in Dubai, Bahrain and Saudi Arabia who have used the system integrator’s Content Delivery Network (CDN) to support their development of regional services and secure the future of multi-screen broadcasting in the region.

Speaking about this new role, Bnari said: “I am excited to be part of a team that is driven to succeed and truly places client satisfaction at the top of its list.”

Bnari will be based at Visual Unity’s office in Media City, Dubai.

The UAE national holds a Master’s degree from Tufts University in the USA. He previously worked with Etisalat, where he worked closely with other broadcasters, media companies, ISPs and telcos to launch new products and services. While with Etisalat, he founded and launched the first pure broadband based TV service and the first IPTV Video on Demand service on connected TVs. He also managed online services and platforms for the home products division of the operator and led strategic partnerships and cross-functional teams across multiple organizations globally.

Speaking about the new appointment, Tomas Petru, President of Visual Unity, said: “Jamal’s skill set is perfect for his role at Visual Unity as he has extensive knowledge of the telco, IPTV and connected TV markets. Delivering a truly converged, multiscreen TV experience is key for all broadcasters and Jamal’s experience as a new media marketing professional will benefit our customers as they strive to adapt to this fast changing market.”