The deal will provide the 330m Jio subscribers with live access to all 29 matches in the ten over format league, being held in the UAE from 14-24 November.
Reliance-owned telco Jio has acquired the rights to live-stream cricket from the Abu Dhabi T10 League in India on its JioTV platform in partnership with SonyLIV.
The deal will provide the 330m Jio subscribers with live access to all 29 matches in the ten over format league, being held in the UAE from 14-24 November.
In the past JioTV has consistently presented digital experiences of popular sporting events including the Winter Olympics, India’s leading T20 leagues, Mzansi Super League, tri-nation Nidahas Trophy, English Football League, Carabao Cup finals among others.
Commenting on the announcement, Shaji Ul Mulk, Chairman of T10 Sports Management said: “This is an exciting piece of news that will help Indian fans to see the exciting Abu Dhabi T10 League matches from anywhere in India – while at home, at work or on the move.”
“We are extremely excited to be able to take the Abu Dhabi T10 League to a wider audience – deep into Indian society and its cricket-crazy fans who will be able to watch their favourite stars take the game of cricket to a new level. India’s cricket fans will now have wider access to the live matches telecast from the Zayed Cricket Stadium in Abu Dhabi.”
Matthew Boucher, CEO of Abu Dhabi Cricket, added: “With the cooperation of so many key partners the groundwork for putting on a truly unparalleled sporting spectacle for this year’s Abu Dhabi T10 is firmly in place. The fan base in India, which has been carefully crafted over the last two years, will now be a vital part of our success through the broadcast deal with Reliance and JioTV.”
Eoin Morgan, the ICC Cricket World Cup-winning captain of England, is involved in this, the third season of the T10 League. Eoin Morgan will be joined by Pakistan’s Shoaib Malik; West Indies captain Darren Sammy; Sri Lankan duo Angelo Matthews and fast-bowler Lasith Malinga; Australian favourites Shane Watson and Cameron White; and West Indians Andre Russell, Kieron Pollard and Dwayne Bravo.
Mubasher Usmani, General Secretary, Emirates Cricket Board remarked: “We are happy to see that the popularity of the UAE’s home-grown T10 League is now growing fast and expanding deeper into all the societies of the cricket-playing countries. The deal with Jio will not only help take the tournament far and wide but also raise the appeal of the ten-over format cricket and take it to the next level.”
The breakthrough 10-over format compiles all of the cricket tactics and drama into 60 balls per side and 90 minutes of complete action.
Aref Al Awani, General Secretary of Abu Dhabi Sports Council, noted: “Although we have hosted numerous local and international cricket events in the past, our commitment to host the Abu Dhabi T10 for the next five years serves as a wonderful addition to our gold star portfolio of world-class destination sporting events. It builds upon and expands our profile for bringing together the top athletes in world sport and offering elite competition and unparalleled entertainment value. Also, importantly, the new partnership with JioTV helps us to leverage massive interest in our new event among the most important fan base in India.”
