Sennheiser has appointed John McGregor as its Business Development Manager (BDM) for the Middle East. In his new role, McGregor will also drive knowledge transfer initiatives directed at the audio specialist’s Middle East partners and customers. McGregor will serve in Sennheiser Middle East’s Systems Solutions Division and will report to the company’s Director of Sales […]
Sennheiser has appointed John McGregor as its Business Development Manager (BDM) for the Middle East. In his new role, McGregor will also drive knowledge transfer initiatives directed at the audio specialist’s Middle East partners and customers.
McGregor will serve in Sennheiser Middle East’s Systems Solutions Division and will report to the company’s Director of Sales and Marketing, Mig Cardamone, who said: On-going digitisation and the convergence of IT and audio technologies are prominent trends in the region’s broadcast industry, while educational institutions are increasingly leveraging the latest audio solutions to enhance and revolutionise the classroom experience. John has a wealth of knowledge and experience specific to both these verticals which will help him guide customers in making sound investments. As he grows within his role, he will also extend his focus to segments such as installed sound.
Sennheiser’s Systems Solution Division encompasses both professional systems and integrated systems and broadly covers the company’s entire professional audio segment. As a member of this division, McGregor will drive business opportunities for Sennheiser’s range of wired and wireless microphones, conference and translation systems as well as for products from Neumann, a part of Sennheiser Group, and K-Array and Rycote, which are Sennheiser partner brands. He will also play a key role in educating and training partners and customers to ensure the optimal deployment and utilisation of Sennheiser’s products.
Prior to joining Sennheiser, McGregor worked as a BDM at MediaCast, a Dubai-based premier distributor of professional audio/video solutions ranging from broadcast, live-to-post, and on-demand. He also served a five year tenure as a lecturer at the SAE Institute in Dubai.
Commenting on his new role, McGregor said, I’ve always been very impressed with the speed at which the Middle East accepts and implements new technologies. Having worked in the production, education and sales sides of the industry, I know how the industry operates and I look forward to helping customers get to where they want to be. Sennheiser is at the very forefront of audio innovation and leadership and I am excited to be a part of this industry powerhouse.
