Jordan Media City deploys Grass Valley solutions at studios

Jordan Media City (JMC) recently upgraded two of its studios with Grass Valley solutions to better service a local channel, with whom JMC has a multi-year contract. As part of this project, JMC’s two studios now boast LDX 80 Series cameras, 2 M/E and 3 M/E Karrera K-Frame switchers, an NVISION 8144 router, GV Kaleido multiviewers and all related software and hardware. Broadcast & Studio Solutions, a Grass Valley systems integrator, helped facilitate the installation.

Grass Valley’s LDX series cameras were specifically chosen because they use the latest digital CMOS capture technology as opposed to analogue CCD technology. In combination with the GV eLicense system for seamless upgrading from any lower model to any higher model of the range, the LDX series cameras claim to deliver the most future proof solution of all HD productions available on the market.

“We knew that in order to create the best environment for the channels, and future tenants, we had to embrace new solutions and technology but in a smart way with innovations that will stand the test of time,” commented Faris Abdullah, Chief Technology Officer at JMC.

“Grass Valley showed the ability to seamlessly integrate its complete solution. Lasting innovation and efficiency are the qualities that we were looking for in a partner for this project.”

JMC moved into the newly updated studios earlier this year and is already creating quality content for its valued customers throughout Jordan.

“After an extensive, competitive technical evaluation, JMC chose Grass Valley, knowing that our family of solutions would be able to meet their needs,” said Hany Bartella, Managing Director, Middle East, Grass Valley.

“We know that adopting any new technology or product comes with trepidation, but we’re thrilled JMC recognised the value of our experience and customer-first culture and made this investment in their future and the futures of their rental partners.”