Jordan-headquartered Rubicon Group Holding (RGH) has acquired worldwide licensing, merchandising and digital media rights to the popular Monster In My Pocket brand of collectible monsters for boys from MEG, creator and owner of the intellectual property. The deal was jointly announced by RGH CEO, RandaAyoubi and MEG CEO Joe Morrison. According to the deal, RGH […]
Jordan-headquartered Rubicon Group Holding (RGH) has acquired worldwide licensing, merchandising and digital media rights to the popular Monster In My Pocket brand of collectible monsters for boys from MEG, creator and owner of the intellectual property. The deal was jointly announced by RGH CEO, RandaAyoubi and MEG CEO Joe Morrison.
According to the deal, RGH will create a global brand strategy for the IP, which includes developing and producing a broad range of animated Monster In My Pocket content for theatrical and television distribution, DVDs, game platforms, apps, and online and social media. The new content will be supported with a comprehensive licensing and retail development programme that includes the Middle East.
Speaking about the deal, Ayoubi said: We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital marketplace with creative new content for the Monster In My Pocket franchise.
Our new association with MEG perfectly supports our corporate goal to partner with high profile companies on well established brands that will benefit from RGHs proven expertise in producing the highest quality animation to achieve global success. This is an important new partnership for RGH and we look forward to a long and profitable association with MEG.
Morrison added that Monster In My Pocket is an iconic brand, based on famous, well-known real monsters.
Its an evergreen brand that has a very active worldwide monster-geek fan base. We are delighted to partner with RGH to bring new content across all media platforms to monster lovers around the world.
