Founder and CEO of Art Format Lab, Abu Homos previously served as Executive Vice President of Programming and Creative Services at OSN.
Intigral, the media and entertainment division of STC Group, has named Khulud Abu Homos as the Vice President of Content, showcasing the company’s dedication to enhancing its content strategy and venturing into new avenues for expansion.
With a career spanning over two decades within the global media and entertainment sector, Abu Homos brings a wealth of expertise and experience in content strategy, acquisitions, production, digital management, and branding to her new leadership role.
As the Vice President of Content, Abu Homos will take charge of overseeing content acquisition, content management, operations, and the delivery of Intigral’s diverse media offerings. Her role will be instrumental in shaping and optimising the company’s on-demand video broadcasting channels, cascading broadcasts, and the media delivery network that facilitates daily content releases.
Speaking about the new appointment, Markus Golder, CEO of Intigral, said: “We are delighted to welcome such a seasoned leader with extensive experience and skills as Abu Homos to Intigral. Her incredible knowledge of content acquisition, programming, and production means she is well-equipped to spearhead innovation in our industry, pushing our business into an exciting new phase of growth.”
Khulud Abu Homos added: “It is with great pleasure that I am joining Intigral as the VP of Content during an exciting period of growth. Together, we’ll craft an unparalleled realm of entertainment, captivating audiences with an exceptional premium content lineup.”
Abu Homos will lead Intigral’s aggregator strategy for content acquisition, further solidifying the company’s position as a prominent digital media, entertainment, and sports provider within the region. She will also play a pivotal role in enhancing Intigral’s platforms, namely stc tv, Jawwy TV, and Dawri Plus, through the cultivation of strategic partnerships with regional and international associates, while also exploring avenues for new collaborations.
Before joining Intigral, Abu Homos has an illustrious career that included engagement with numerous award-winning brands in the MENA region’s film and drama industry, as well as involvement in esteemed trade events, gathering multiple accolades throughout her journey. Notably, she serves as the CEO and founder of Art Format Lab and previously held the position of Executive Vice President for Programming and Creative Services at OSN, Dubai.
