LaLiga has launched LaLigaSportsTV with an aim to boost the visibility and exposure of all Spanish sport. It also plans to make matches available internationally via a catch-up service.
LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices. This service, designed by LaLiga, will boost the visibility and exposure of all Spanish sport, with matches also to be made available internationally via a catch-up service. Through this platform LaLiga aims to support the development of audio-visual offerings for sports that do not receive coverage through traditional media channels and whose content distribution has been limited for fans.
LaLigaSportsTV was created with the sports fan experience in mind. This has resulted in a simple and accessible interface, featuring native applications, cloudbased HD content and the ability to customise content for both live and ondemand services.
Speaking about the new service, Javier Tebas, President of LaLiga said: “The aim is to offer sports an improved visibility via a platform where content is quickly and easily accessible, allowing fans to enjoy their favourite sport wherever, whenever and however they want.”
Fans of Spanish sport living outside of Spain will be able to watch matches on demand after the live broadcast has ended, pending local rights restrictions. The LaLigaSportsTV app is available in eight languages (English, Spanish, German, French, Italian, Portuguese, Russia and Indonesian) for smartphone and tablet, while the smart TV service can be accessed in English and Spanish.
This service sees LaLiga strengthen its commitment to the sporting federations as a part of the LaLigaSports project, which was created to offer sporting federations in Spain enhanced exposure, help with their development and boost their motivation to compete.
