Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Lionsgate has appointed former Facebook executive Kamala Avila-Salmon as its first head of inclusive content.
Under the new role, Avila-Salmon will work across Lionsgate as a partner to help guide decisions around creative content, as well as work with the studio’s Chief Diversity Officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives.
Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon joins Lionsgate from Facebook, where she launched the marketing inclusion discipline within the consumer marketing team.
In a LinkedIn post, Avila-Salmon said: “This level of dream is really hard to put into words. I’m excited. I’m humbled. I’m honoured. I’m speechless. And I’m ready to get to work! This one is for everyone who didn’t see themselves on the big screen growing up. Let’s change that.”