A new Arab Advisors Group survey has revealed that 69.4% of respondents in Egypt, who watch satellite TV channels reported tuning into Nilesat.
A new Arab Advisors Group survey has revealed that 69.4% of respondents in Egypt, who watch satellite TV channels reported tuning into Nilesat.
The survey probes the respondents habits of watching TV including duration, time of the day, types of shows, names of shows and satellite channels. The survey was conducted based on the demographic breakdown in Egypt for the Egyptian population above 17 years old from 22 cities in Egypt. The survey also reported that 82% of respondents watched content through free-to-air TV channels.
The survey targeted respondents who watch content through FTA satellite channels and other methods, such as content over the internet and pay TV providers.
The survey revealed that 62% of respondents who watch TV series reported watching them in Arabic. As for the most popular TV watching times, 79% of respondents who watch TV, preferred watching TV from 9 pm till 12 am, noted Noor Al Asmar, Senior Research Analyst at Arab Advisors Group.
The survey also revealed that consumption of online content is high, as 87% of the respondents watch TV programmes online, through streaming portals like YouTube and Daily Motion, added Hiba Al Atiyat, Arab Advisors Senior Research Analyst.
