As part of the integrated community District Five, Marakez, the mixed-use real estate developer, and Scene Cinemas, an Egyptian cinema operator, have announced the opening of the first Scene Cinema branch in East Cairo.
District Five’s Scene Cinema will feature state-of-the-art facilities, such as Africa’s first Cineplex with 4K laser projectors and an IMAX theatre. With 13 screens, four of which are VIP premiere screens, the cinema will offer a diverse selection of movies.
Speaking about the new Scene Cinema, Ashraf Maklad, Chief Commercial Officer of Marakez, said: “We are delighted to partner with Scene Cinemas in introducing the first Scene Cinema to District Five- our upbeat flagship development. At Marakez, we believe in the “Power of Place” and how it creates powerful experiences. We take our developments to the next level by connecting people and allowing them to create memorable, enduring experiences. We believe that with the integration of the first 13-screen Scene Cinema, including the groundbreaking IMAX, within the District Five project, we’re elevating entertainment to new heights while further enhancing District Five’s appeal as a fully integrated destination.”
Hesham Abdel Khalek, Chairman and Founder of Scene Cinemas, added: “We are excited to collaborate with Marakez and bring the first Scene Cinema to East Cairo at District Five. Stemming from our commitment to bringing innovation to the entertainment scene in Egypt, we complemented the Scene Cinema with ingenious offerings such as the first IMAX with laser theatre, and the first Cineplex with serious four laser projection technology in Egypt and Africa, delivering high-quality, immersive viewing experience. In addition, we have taken the dine-in movie experience to the next level by bringing a full kitchen with a carefully curated international menu, including a tasty wide variety of unique dishes. We look forward to delighting the community with an exceptional entertainment destination.”
District Five is Marakez’s signature mixed-use project in the heart of East Cairo. It is a seamlessly integrated community where work, leisure, entertainment, dining, and shopping come together in the New Cairo area to create a dynamic urban hub.
