Elan Media will now offer clients advertising opportunities on Mazaji's prime and drive-time slots.
Qatari youth radio channel, Mazaji FM 94.6, and Elan Media have entered into an agreement under which Elan will offer advertising slots, sponsorship packages and live content segments to clients across a wide selection of prime and drive-time airing opportunities.
Speaking about the partnership, Jaber Al Ansari, Elan Group CEO said: “Mazaji FM is one of the most popular Arabic language radio services in Qatar with a particularly strong listenership on conventional and online radio among Qatari youth. This deal represents the coming together of two of Qatar’s most forward-thinking organisations and opens new business opportunities for an expansive client base across the consumer and events segments. In just over a year, Mazaji FM has captured a strong following, and we are confident of further growing its listener base and bring great opportunities for corporates and brands to reach their clients and build meaningful connections with the local community.”
Hamad Aljabri, General Director, Mazaji FM added: “Mazaji FM is a cost-effective reach medium with strong local appeal, with a listenership that has strong emotional connections with the station, which reflects positively on advertisers. It provides information as it reaches consumers closest to their time of purchase, when they are driving to or from work, or even during a lunch break. The station has come a long way in a short time, and we believe our partnership can further build its already significant listener reach.”
Elan will also benefit from Mazaji FM’s advertiser base that includes some of the biggest corporates and event names in Qatar. “Our advertisers and sponsors reach a listenership primarily comprising middle-and-upper income group Arabs aged 15-35 years, both Qatari nationals, who make up the lion’s share, and other Arab residents,” further explained Aljabri.
