MBC Group has entered the list of top 20 media companies for social media video views, as per Tubular Labs’ latest released results for April 2020.
According to the report, MBC Group achieved significant growth compared to March 2020, jumping 13 positions, from number 32 to number 19 on the leaderboard for global media and entertainment entities.
Tubular Labs’ top five currently comprises The Walt Disney Company, ViacomCBS, Comcast, WarnerMedia and TheSoul Publishing.
In April, MBC Group in the Middle East achieved a total of 2.5bn social video views, compared to 1.6bn views in March – resulting in a month-on-month (MOM) growth of +58%.
As per April’s Tubular Labs result, MBC Group has seen a video view growth in each tracked platform. On YouTube, views increased by 37.5%, on Facebook by 76.6%. Instagram saw a growth of 94.8% while Twitter views increased by 53.8%.
The April figure does not include the platforms like Snapchat and TikTok, which are not tracked by Tubular Labs.
The growth rates reflect the peak season and a few days sample of the strong performance of MBC TV channels in the Middle East during Ramadan. Over 50% of audience share was achieved in the Kingdom of Saudi Arabia, with on-going audience leadership in the Gulf (GCC), North Africa (Egypt) and other key markets.
Tubular Labs is a global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.
