To celebrate launch, MBCNOW arrives with two months of complimentary subscription.
MBC Group has launched MBCNOW, an entertainment service aggregator designed to transform content consumption across the region. The platform seamlessly integrates MBC’s television channels and Shahid, the Arabic streaming service.
MBCNOW will bridge the gap between traditional television and digital streaming, catering to Saudi and wider Arab audiences. The platform boasts an extensive library of live sports, TV channels, on-demand movies, series, interactive games and exclusive original productions. With advanced technology such as voice search and user-friendly features, MBCNOW ensures effortless accessibility through a plug-and-play setup and flexible, cost-effective subscription options.
Sam Barnett, Group Chief Executive Officer at MBC Group, commented: “At MBC Group, our ongoing mission is to continuously innovate and meet the evolving demands of today’s audiences across the MENA region and internationally. With MBCNOW, we are taking a significant step forward in unifying the way consumers access and enjoy entertainment content across traditional broadcasts, digital streaming, and future telco integrations.
“MBCNOW is the future of content consumption, one that supports our broader digital strategy for Shahid. Just as importantly, we remain committed to providing an excellent viewing experience for those who continue to watch linear channels. We’re thrilled to introduce a platform that goes beyond a single device, offering endless possibilities for partnerships and expansion. By bringing Shahid, linear channels, and emerging technologies together in one seamless ecosystem, we’re paving the way for the next generation of entertainment experiences.”
Fadel Zahreddine, Group Director of Emerging Media at MBC Group, added: “We’re always keen to deliver exciting new viewing experiences, and MBCNOW offers just that. Developed with flexibility and functionality in mind, MBCNOW aggregates content in a way that simplifies discovery, enhances user engagement, and ultimately provides a superior, personalised viewing experience all in one place. As our slogan goes, ‘It’s simply amazing!’.”
He continued: “Additionally, MBCNOW offers a flexible partnership model for telcos, enabling them to bundle MBCNOW with their core offerings, co-brand the service, or leverage MBCNOW’s existing infrastructure and expertise to reduce platform development time and costs. By partnering with MBCNOW, telcos can increase customer loyalty, drive revenue growth, and stay competitive in a rapidly evolving market.”
To celebrate its launch, MBCNOW is offering an exclusive introductory promotion featuring two months of free subscription. This offer includes access to premiere sports channels – such as those by SSC (Saudi Sports Company) – and broadcasting events including the Saudi Pro League (RSL), Copa del Rey, Supercopa de España, SAFF Women’s Cup and NFL.
Beyond sports, MBCNOW subscribers can also enjoy access to MBC’s top TV channels live, as well as Shahid. An extensive lineup of Arabic, English and international television and cinema releases, is also available, alongside dedicated children’s and family content.
Looking ahead, MBCNOW plans to introduce attractive bundles with regional and international services, making it a one-stop hub for the entire household’s entertainment needs.
MBCNOW is now available in the Kingdom of Saudi Arabia.
