The new radio station MBC Loud FM follows a Contemporary Hit Radio format.
MBC Group celebrated the launch of MBC Loud FM in the Saudi capital yesterday evening, May 22, which took place at Anghami Lab in Boulevard Riyadh City.
The launch event of the brand-new radio station was attended by a host of celebrities, media, influencers, strategic partners and advertisers of MBC Group.
Designed for English-speaking and international music fans, MBC Loud FM is a Contemporary Hit Radio (CHR) format that has reportedly never been launched before in the Kingdom of Saudi Arabia (KSA).
Speaking at the launch event, Sam Barnett, CEO of MBC Group, said: “If people ask what the space for radio is in our world of podcasts and digital streaming, then the answer is in numbers. With MBC Loud FM we are reaching out to young Saudis and ex-pats interested, not just in an international music list, but keen to hear a fresh, lively, and exciting take on life in Saudi’s new phase.
“MBC Group has been entertaining and informing you in your living rooms and in your cars for more than 30 years. Now – as a new generation emerges and makes their way to work in new jobs, in new sectors, with new colleagues from the Kingdom and around the world – MBC Group is re-investing in its commitment to be relevant, to be fun and to be Loud!”
Ziad Hamza, Group Director of Audio, Radio & Music at MBC Group, added: “We are wholly committed to feature exceptional Saudi talent who possess fluent English language skills as part of our esteemed presenter lineup. These individuals will play an integral role in shaping MBC Loud FM’s diverse and engaging programme offerings.
“Our objective at MBC Loud FM is to foster a deep sense of connection between our listeners in the Kingdom and their global counterparts. Through cutting-edge radio content that seamlessly incorporates the latest creative and technical specifications, we strive to captivate audiences with content that is both innovative in form and substance.”
MBC Loud FM will be available on Riyadh – 99.0, Jeddah – 94.3, and Dammam – 88.5 frequencies.
