The step is in alignment with the decision by the General Authority of Media Regulation to establish KSA TAM as Saudi Arabia’s official national benchmark for audience measurement.
MBC Media Solutions (MMS) has announced that it will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting January 1, 2025. The step is in alignment with the decision by the General Authority of Media Regulation to establish KSA TAM as Saudi Arabia’s official national benchmark for audience measurement.
KSA TAM is an advanced data integration solution that provides an accurate and comprehensive view of audience behaviour across screens. By tracking granular audience engagement, it provides a 360◦ view of content consumption patterns and enables post-campaign evaluation, offering broadcasters greater insights into audience behaviour and demographics.
