MBC Group has announced the launch of its latest second screen mobile application, MBC Now providing users and viewers across the region with an enhanced mobile user viewing experience. The application will deliver the latest in MBC Groups TV content and programming information, in addition to enriching the social interactivity level, as an individual or […]
MBC Group has announced the launch of its latest second screen mobile application, MBC Now providing users and viewers across the region with an enhanced mobile user viewing experience. The application will deliver the latest in MBC Groups TV content and programming information, in addition to enriching the social interactivity level, as an individual or as part of a group at any given time.
The application is planned to launch in several phases. The first phase kicked off at the beginning of Ramadan, with a focus on MBC Groups Ramadan programming content on its various channels. Moreover, the Application also currently boasts discussion forums, reminders, a search feature, and display advertising, among many other options.
The second phase, to be launched towards end of Ramadan, will take social interactivity to a whole new level through the various Application features, such as: Friends, Friend Activity, Chat, Memes, Social Polling, Featured Tweets and Friends Notifications, among many others.
And finally, additional phases in the future will allow users more personalized options and a lot more.
Since its launch, MBC Now currently ranks number 8 in KSA of all applications and number 2 on entertainment applications; and number 10 in UAE of all applications and number 1 on entertainment applications.
MBC Now can now be downloaded on all iOS devices, and soon all Android, Blackberry 10 and Windows Mobile (Nokia) users will be able to enjoy the Application on their devices as well.
