MBC partners with Elie Saab to produce Project Runway ME

MBC Group is collaborating with Elie Saab for the production of the Arabic adaptation of Project Runway – the hit international reality programme and competition dedicated to all things fashion – with the regional version confirmed as Project Runway ME. The Lebanese international creative couturier will also serve as the head of the judging panel of industry luminaries, where he will support and offer his expertise to the young, up-and-coming designers participating in the show’s debut season.

Joining Elie Saab as a judge is renowned Tunisian-Italian fashion icon, actress and TV presenter Afef Jnifen. The third judge, meanwhile, will be a surprise in every episode, with the appearance of a celebrity guest-star or expert.

Saudi national Faris Al Shehri will mentor the participants as they take on weekly fashion challenges, while Lebanese-Australian model Jessica Kahawaty will present the programme.

Project Runway – which is a global TV format of FremantleMedia – is one of the world’s most prominent television shows dedicated to fashion, and is available in various local formats, including the original version produced in the United States. The show has gone on to be produced in numerous countries and local languages around the world.

Speaking of his involvement in Project Runway ME, Elie Saab said: “I am extremely enthusiastic with regards to this collaboration and its objectives, partnering the House of Elie Saab with MBC Group, which of course needs no introduction. My role in the programme is an integral part of my constant desire to develop the fashion industry in the Arab world, striving for ultimate excellence and sophistication in Art, craft and workmanship; factors that will allow us to streamline the Arab fashion industry and turn it into a more global one.”

Elie Saab concluded: “Throughout the season, we will work towards strengthening the talented participants’ skills, by developing their artistry in fashion design through the use of innovative techniques and the exquisite materials. Each episode will feature a different theme, challenging the contestants to adopt better concepts and so on. This unique opportunity will help open wide fashion doors to participating talents.”

Mazen Hayek, MBC Group’s Official Spokesman, added: “We are proud of this collaboration with the world-famous Lebanese creative designer Elie Saab, who is an inspiration to millions around the world, and a reference to the lovers of high-end, luxury fashion.”

“Project Runway ME is the latest to build on the success of the current roster of talent and reality television entertainment offered by MBC Group across its channels, platforms and touch points. It’s also no doubt a welcome addition to the multitude of MBC’s shows and local productions, plus special reports that have always been unique offerings to the world of fashion.”

Hayek concluded: “The Arabic adaptation of Project Runway will be further enhanced especially when compared to other local adaptations around the world – thus featuring additional features and greater entertainment production values during every episode, right down to the grand finale which will be televised live from the heart of the city of Dubai in the United Arab Emirates – more specifically at “Dubai Design District – d3”, the premier backer of the show, and the best destination for promoting and nurturing emerging local talent, and providing a creative hub for established international luxury, design, innovation and fashion brands.”

Filming for the first episodes of Project Runway ME has already commenced at MBC studios in Beirut with Elie Saab and Afef Jnifen, along with the celebrity guest-star judge in every episode, and of course, Faris Al Shehri and Jessica Kahawaty. The launch season of the programme is set to debut in the last quarter of 2016 on MBC4 and MBC MASR.