MBC Group has teamed up with Dubai-based satellite-TV platform My-HD Media, which offers a wide range of HD channels to audiences in the Middle East and North Africa, to distribute the networks HD channels. The long-term agreement is the first step of upcoming expansions that represent a considerable opportunity for both MBC and My-HD to […]
MBC Group has teamed up with Dubai-based satellite-TV platform My-HD Media, which offers a wide range of HD channels to audiences in the Middle East and North Africa, to distribute the networks HD channels. The long-term agreement is the first step of upcoming expansions that represent a considerable opportunity for both MBC and My-HD to significantly upgrade consumers viewing experience.
Viewers who purchase My-HD approved receivers or viewing cards will be able to enjoy MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in High Definition available on both Nilesat and Yahsat.
My-HD is the first Satellite-TV platform to offer all of MBC HD channels on a large number of major HD Digital receiver platforms such as Humax in the GCC, NHE in Kuwait, Dansat in Saudi Arabia, Lotus in Algeria and Tevicom in Morocco.
Speaking about the partnership, Cliff Nelson, CEO of My-HD said: We are happy to announce that nearly one million MBC TV households who already own Humax HD receivers, (models IR1100HD, IR1020HD, IR2000HD, IR2020HD, iCORD HD+) can finally enjoy MBCs HD channels by purchasing a My-HD viewing card, available at Humax dealers and shortly in key Hypermarkets across the GCC i.e. Carrefour, Panda, Expert, Lulu and DG Sharaf.
“We are excited about the combined value that the MBC Group and My-HD brings to viewers in the region. The HD viewing experience is far superior to SD (Standard Definition) channels; the majority of homes already have, HD ready TVs but are not enjoying true HD content. Our goal is to bring the best HD experience to millions of MBC viewers and we are thankful to launch our platform in time for the holy month of Ramadan.
Sam Barnett, CEO of MBC Group added that the partnership enables MBC to extend its HD experience to as many MBC viewers as possible and gradually reduce its SD offerings in the market.
As MBC expands its HD offering, we anticipate more viewers will upgrade their SD receivers for approved HD receivers. And as they do so, we anticipate reducing our SD channels. Ultimately, the market is moving to an HD environment but we do want to ensure that consumers do not purchase non-approved HD satellite receivers, which will not be able to receive our channels.