MediaGuru, a global media services company has signed an agreement with Brussels-based archiving specialist Memnon to form a joint venture company to handle archiving projects in the Middle East, North Africa and Turkey. The newly formed company will undertake projects to archive audio and video broadcast content. The agreement was signed on the sidelines of […]
MediaGuru, a global media services company has signed an agreement with Brussels-based archiving specialist Memnon to form a joint venture company to handle archiving projects in the Middle East, North Africa and Turkey. The newly formed company will undertake projects to archive audio and video broadcast content.
The agreement was signed on the sidelines of the FIAT IFTA world conference being held in Dubai. Commenting on the new venture, Sanjay Salil, CEO of MediaGuru said: We are setting up a digitatisation facility in Dubai Media City which will provide managed services to clients. This will primarily service radio, television and film content. We believe that there are valuable resources in the region that need to be archived. People are very passionate about it and they have the inclination and the budgets to do so. I think its an opportunity for those in the business of archiving to provide the best facilities.
Talking about some of the challenges that the region faces is Michel Merten, Managing Director of Memnon Archiving Services said: I dont see any challenges specific to the region but the storage conditions in the region might pose a bit of difficulty for restoring.
Salil added, More importantly, I feel one needs to restore faith in these projects as previously some archiving projects have fallen through. Based on project record, we can restore that faith and ensure that our projects are successfully executed.
