mena.tv, a ChannelSculptor initiative, has launched a content hub to give regional broadcasters a platform to showcase their programming libraries and attract both regional and international buyers.
mena.tv, an initiative from Dubai-based broadcast consultancy and services provider, ChannelSculptor has launched a content hub to give regional broadcasters a common platform to showcase their programming libraries and attract both regional and international buyers.
The mena.tv hub at DISCOP Dubai will host content from top-tier broadcasters such as LBC International, Spacetoon, Al Hayat, Al Aan TV, Roya, Al Kahera Wal Nas, Ajman TV, CNBC Arabia and Rotana Group.
Content such as LBCIs Amelia, Al Hayats Ramez Around the World, CNBC Arabia’s Between Numbers and classic kids shows such as Spacetoons Masha & The Bear are amongst the hundreds of titles that buyers will be able to find at the mena.tv hub.
Speaking about LBC’s participation in this initiative, Pierre El Daher, Chairman of LBC International commented: We are delighted to be working with mena.tv to develop new opportunities for our content. LBC has amassed an exceptional library, and DISCOP provides the perfect stage to showcase it to the global content industry.
The content featured at the mena.tv hub will also be available for programme buyers around the world to browse online at mena.tv. Rights owners from the Arab world will now be able to market their programming to the global content industry through this new B2B content trading portal.
There is a wealth of great content in the region, and the potential for business is considerable, especially when you consider the number of new content platforms launching around the world, commented Nick Grande, MD of ChannelSculptor and founder of mena.tv, but the regional TV industry spans over 20 countries, so coordination and cooperation is a big challenge. mena.tv will help broadcasters and content owners to have a clearer message and louder voice.
The mena.tv hub will be located at stands 115-118 at DISCOP Dubai.
