Producers, content creators and distributors will be able to list their content for free on the content hub.
Mena.tv, an initiative from Dubai-based consultancy ChannelSculptor, which connects buyers and sellers of TV content, has announced that it will make its content marketing services available free of charge in the wake of the coronavirus outbreak and its subsequent impact on the global economy.
Speaking about the free initiative, Nick Grande, Founder and CEO of mena.tv said: “For the coming few months mena.tv will offer all producers, content creators and distributors free content listings, making your brands and titles visible and accessible to the MENA region’s buying community of professionals from broadcasters, OTT platforms, and telcos.”
He, however, pointed out that as a business that needs to continue paying its staff and suppliers, he “would encourage content businesses that are in a position to pay for additional services” to “consider using mena.tv’s other fee-based services including programming analytics, audience analytics and bespoke content marketing campaigns”.