The channel's entire production workflow is based around Ross products including the Carbonite Black switcher, XPression graphics as well as Furio robotics and the VR600 PT robotic heads.
Metafora Production, a private Arabic media company based in Istanbul, Turkey, has chosen Ross Video and local partners AVITENG to build and launch a new facility for its new channel Syria TV. Metafora, which produces television programmes, films and documentaries and has a broad reach across the Middle East, aims to build a new image of the Arab world with programmes such as Joe Show, a renowned and sometimes controversial Arabic talk show and political satire programme hosted by Egyptian comedian Youssef Hussien. Following a decision in late 2017 to create a brand-new channel broadcasting from Turkey, and the subsequent tender process, Metafora chose Ross Video.
Syrias political troubles may have prevented the new channel from being based inside the country itself, but the management team at Metafora hopes that Syria TV may one day relocate to its homeland. For the meantime, however, the station is situated in Istanbul and broadcasts a variety of news, cultural and entertainment shows to Syrians across the region.
For local system integration specialists AVITENG, the lack of any mechanical, electrical or IT infrastructure meant that the Syria TV facility had to be a turnkey design, with the company handling the integration, installation, configuration and commissioning services for the new facility. The project also featured a tight timescale and complex project management; the plans included provision for a large green screen studio and a robotic camera system from Ross to support the virtual sets planned by the station a first for the Turkish TV market! Fortunately, however, AVITENGs familiarity with the Ross portfolio of solutions and Ross Videos technical support expertise came together to deliver the project on time and on budget.
I had previously worked with Ross products and had enjoyed positive experiences with the Furio robotic camera system and the Carbonite production switcher,” noted Syria TV CTO Mohamad Ibrahim. It, therefore, wasnt hard for us to choose Ross as a technology partner and build our production workflows around Ross products like the Carbonite Black switcher, XPression graphics and both Furio robotics and the VR600 PT robotic heads. We are extremely satisfied with the result and the excellent support and training provided by both Ross and AVITENG.
AVITENGs co-founder and Managing Partner, Burak Devecel, added: “We are very pleased to have worked with Metafora Production as their systems integration partner, and to have built this sophisticated production and broadcasting centre that stands out as one-of-a-kind in Turkey. The new facility is an outstanding example of what can be delivered when you mix a highly professional and motivated customer with the best production technologies and an expert SI.
