Metrological has announced it is hosting the first ever CABSAT Appathon during the show.
Metrological has announced it is hosting the first ever CABSAT Appathon during the show. CABSAT is the leading professional content entertainment event in the Middle East, Africa and South Asia region, one of the fastest growing regions in the world for media and entertainment.
Metrological is leveraging its 10 years of experience in app store integration and app lifecycle management across pay-TV operator networks and devices to support CABSATs first Appathon. Ten participating developer teams will create a TV app that enhances the television experience based on the Metrological SDK. The top three teams receive the opportunity to present their app to pay-TV operators that collectively serve more than 40 million households. The 48-hour Appathon takes place on March 21-22 on the CABSAT exhibition floor (Hall 5, #B5-32).
We are pleased to launch the first CABSAT Appathon with Metrological, an experienced partner in helping app developers and content providers integrate apps with the Metrological TV App Store, said Syed Ali, Sales Manager, CABSAT.
The viewership landscape is evolving as more local and international OTT content providers enter the region. App development is a key piece of the puzzle in modifying the user experience to provide content to suit both the legacy and modern viewership needs.
Its a great honor to work with Studio City and CABSAT to present the CABSAT Appathon at this years show, added Robert Cloudt, Head of Content Management and Strategy, Metrological.
At Metrological we believe that app developers and OTT content providers play pivotal roles in the new blended TV viewing experience and our job is to make this integration process as seamless as possible for pay-TV providers.
Metrologicals Application Platform integrates TV and OTT experiences with full lifecycle support for TV app stores and OTT content. Operators are able to manage their branded TV app store via a cloud-based backend that also provides real-time business intelligence data and marketing analytics. Operators have access to Metrologicals App Library, which contains over 300 apps, or build their own apps with an open software development kit.
