As part of the collaboration, the Nasr team’s newly redesigned kit will carry TikTok branding.
Esports organisation Nasr eSports has partnered with short-form mobile video platform TikTok.
The collaboration aims to provide the TikTok community with high-quality gaming content from professional players and content creators.
The partnership makes Nasr the first esports organisation in the region and one of just a handful in the world to form a strategic partnership with TikTok, the company said.
Commenting on the partnership, Thajudeen Abdul Kadhar, Head of Marketing, Growth and Influencers for Nasr eSports, said: “TikTok is today’s most influential platform for any organisation, brand, or even group of friends. The platform’s growth is astounding, and we are excited more than ever to reach our target audience by working closely with TikTok.”
Hany Kamel, Content Operations Director at TikTok MENA, added: “At TikTok, we pride ourselves for bringing together communities with diverse perspectives over a shared love of sports, athletes, and the teams they care about. With esports content being hugely popular in our community, we’re sure the partnership with Nasr eSports will bring value to our growing sports community in the MENA region.”
