The agreement will utilise Mintroute's network of more than 250,000 retailers to bring OSN's entertainment platform to a wider audience.
OSN has signed a long-term partnership with Dubai-based electronic voucher distribution platform Mintroute DMCC to provide ease of OSN+ app subscription purchases across the region.
With Mintroute’s online prepaid distribution model, OSN has access to more than 250,000 retail partners across MENA, such as Virgin Megastores in Bahrain and Kuwait, SADAD, and Zain Cash in Iraq and Jordan. These new channels will allow customers to acquire OSN+ subscriptions through an e-code delivered via email, SMS, or an ‘e-receipt’ from point of sale (PoS) machines in the market.
Commenting on this partnership, Ryan Restell, VP of Growth & Strategy for OSN+, said: “We are excited and looking forward to further establishing our footprint in the region through our partnership with Mintroute that has been at the forefront of the e-voucher distribution space in the Middle East and North Africa. This alliance will enable us to reach and increase awareness of our service offering through Mintroute’s impressive network of retailers providing more people with access to our leading entertainment platform.”
Samar Mushainesh, Chief Commercial Officer at Mintroute, added: “The OSN+ app is a complete entertainment package that caters to varying customer needs. As a leading electronic voucher distribution platform with an unrivalled network of retailers in the region, we are excited to partner with OSN to provide our clients access to a comprehensive entertainment experience.”
