Mipcom has also inaugurated 'Seaview Producers Hub' to serve as an international hive for co-production and development business in Cannes.
RX France, formerly known as Reed MIDEM, has announced the first batch of stand bookings for Mipcom Cannes 2022, as well as plans for a new International Co-Production Market to be held alongside the exhibition at the Palais des Festivals dedicated to accelerating international co-production and development business.
The 38th Mipcom Cannes 2022 will take place from October 17-20, 2022 in the Palais des Festivals. Mipjunior will return to its pre-market weekend schedule on October 15-16, at the JW Marriott Cannes.
To date, more than 200+ exhibitors from 30 countries have already booked stand space for the October 2022 entertainment content market, with the majority of returning exhibitors back to their pre-pandemic booth sizes or larger, bolstered by the re-opening of major outdoor stands on the Croisette beach and surrounding the Palais des Festivals.
Also new for 2022 is ‘The Seaview Producers Hub’, an inaugural 1000 SQM (10,673 SQFT) networking lounge and event space, set against the backdrop of Cannes’ iconic sea view and introduced to reflect the increased focus on the market for exploring early-stage development and co-production partnerships.
Created to be the base of the new Co-Production Market at Mipcom, the supersized Seaview Producers Hub will feature a well-appointed lounge with ample indoor and outdoor seating to accommodate hundreds of daily meetings prioritised for creators, producers, commissioners, and development executives. The Seaview stage and curated areas will support the co-production programme and daily events. The Mipcom Seaview Producers Hub aims to become the annual business hive and fresh hang-out point in Cannes for producers and everyone involved in co-productions worldwide, catalysing international deal-making in Palais des Festivals.
Speaking about the event, Lucy Smith, RX France Entertainment Division Director, said: “2022 is undoubtedly the comeback year for Mipcom Cannes. A healthy set of confirmations four months out from the market, with more being added daily, demonstrates the huge appetite for the return of a full-strength Mipcom. And, unhampered by last year’s travel restrictions, to meet the increased demand we have a supersized edition planned for this October in Cannes. More to come over the coming months. Watch this space!”
