Takefluence will offer content creators a streamlined process including the distribution of promotional codes, engagement in brand campaigns and access to fast withdrawal methods.
Mitgo Group, a global tech company at the forefront of innovative marketing solutions and entrepreneurship promotion, has announced the launch of Takefluence, a platform designed to connect content creators and social media enthusiasts with brands across the Middle East and North Africa (MENA) region. The launch of Takefluence marks a strategic move by Mitgo Group to solidify its presence in the burgeoning MENA influencer marketing industry, valued by experts at over $1bn.
The MENA market witnesses an escalating significance of the content economy, supported by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, who recently announced a Dh150m ($40.84m) fund to empower content creators and influencers. Sheikh Mohammed’s commitment to establishing a permanent headquarters for influencers in Dubai further underscores Takefluence’s strategic alignment with the region’s dedication to nurturing the growth of the influencer marketing industry. The platform sets an ambitious goal to attract 1-3m users within the next one-two years.
Industry projections indicate a substantial annual surge of 10.04% in influencer ad spending from 2023 to 2027, with a predominant global trend favoring partnerships with micro and nano influencers as well as creator affiliate collaborations—areas of primary focus for Takefluence. Such collaborations have proven to be four-five times more effective than mega-influencer campaigns, aligning perfectly with the upward trajectory of the influencer market in the MENA region.
Takefluence aims to establish a dynamic ecosystem where content creators effortlessly discover and connect with leading brands, earning from campaigns and enjoying savings while shopping online or offline. The platform distinguishes itself by offering content creators a streamlined process, encompassing receiving promo codes, participating in brand campaigns, quick withdrawal options, hybrid earnings, an Ambassador programme, and a diverse array of brand choices and promotions.
For brands, Takefluence introduces a brand-formance approach, integrating Cost Per Acquisition (CPA) and Hybrid campaigns. This approach encompasses pay-per-post, pay-per-reach, fixed, gifting, and branding campaigns based on reach, all facilitated through content creators and user-generated content.
Takefluence has already forged partnerships with 150+ brands, including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, and more.
Archie Rudyuk, CEO of Takefluence, said:Â “As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results.”
Alexander Bachmann, CEO of Mitgo Group, added: “We believe in Takefluence’s vision and its potential to reshape social commerce in the MENA region. The team’s dedication and innovative approach align with our values at Mitgo Group. This strategic collaboration is poised to make a significant impact on the influencer marketing landscape.”
Mitgo Group is committed to contributing to the evolution of social commerce, empowering, and fostering meaningful connections between content creators and brands in the MENA region.
