Mobily will advertise on SSC channels and the Shahid platform, the league's official broadcasters in the MENA region
Mobily has signed a partnership agreement with MBC Advertising Solutions (MMS) to sponsor the live broadcasts of the Saudi Roshn League on SSC channels and the Shahid platform across the Middle East and North Africa for the 2024-2025 sports season.
Speaking about the collaboration, Nora Al-Sheha, Mobily’s Senior Vice President of Brand and Corporate Communications, emphasised the company’s commitment to supporting the Kingdom’s growing sports sector. “Our partnership with MMS highlights our dedication to the development of sports in Saudi Arabia, aligning with the Kingdom’s vision to become a global sports hub,” said Al-Sheha. She added that this collaboration also reflects Mobily’s role as a digital enabler in communications, media, and technology, reinforcing its strategic goals in supporting key sectors.
Ahmed Al-Sahhaf, CEO of MMS, said: “With the significant transformation witnessed in football in the Kingdom and the tremendous growth in viewership rates, the Saudi league has today become an attraction for major companies both locally and globally.
“Moreover, we have worked through (MMS Sports) to develop a package of advertising and investment solutions that cater to the sports viewer’s journey and contribute to generating returns for our partners. We are fully confident that the partnership signed with one of the largest telecommunications companies, ‘Mobily,’ will also benefit the brand and contribute to the business growth of all partners.”
Through this partnership, Mobily continues to support initiatives that enhance the Kingdom’s prominence in sports and other fields, leveraging its vast wireless and fiber optic networks to drive growth and development.
