Fawakhiri previously held various roles at the Arabic streaming platform Shahid, most recently serving as business strategy manager.
Mustafa Fawakhiri has joined Intigral as the new head of Platform Strategy and Analytics for stc tv and Jawwy TV, according to his post on Linkedin. With more than 14 years of experience in Strategy and Business Planning, Monetisation, Partnerships, P&L tactics, Operational and Performance Reporting, Financial Budgeting and Management, Product Strategy Development, Advertising, User/Customer Behaviour and Data Analytics, Fawakhiri brings a wealth of expertise to his new role.
Fawakhiri’s extensive background spans various domains, including digital services, OTT/VOD media management, e-commerce, advertising, mobile apps, mobile games and financial services.
In 2023, he founded Batalapp, a sports entertainment mobile application that allows users to predict the results of their favourite teams and win prizes.
Prior to joining Intigral, Fawakhiri held several positions at the Arabic streaming platform Shahid, most recently serving as Business Strategy Manager.
