My-HD, a secure, independent, affordable television platform that offers a single viewing card solution for High Definition (HD) channels in the Middle East and North Africa (MENA), has partnered with Altech Multimedia, a multi-media solutions group. The long-term agreement comes in line with My-HDs aim to maximise its business imperatives and provide a hassle-free viewing […]
My-HD, a secure, independent, affordable television platform that offers a single viewing card solution for High Definition (HD) channels in the Middle East and North Africa (MENA), has partnered with Altech Multimedia, a multi-media solutions group. The long-term agreement comes in line with My-HDs aim to maximise its business imperatives and provide a hassle-free viewing experience with HD content.
MY-HD Media introduces one of the first CCA (Cloaked Conditional Access) cardless boxes with a slot for a second operator. The My-HD CCA receivers will be distributed by Altech through a large network of dealers.
Commenting on the partnership, Cliff Nelson, CEO of My-HD Media, said: We believe that forming a strategic alliance with Altech Multimedia is the right step for us. This company is one of the largest set top box producers in the world and has shown its commitment to the region. With more than 22 million HD-ready televisions installed throughout the region, TV viewers are increasingly demanding, and expecting, HD content. Viewers want a simple, single viewing solution for all HD channels from multiple satellites. The CCA receiver from My-HD allows viewers to do just that.
This agreement will also help My-HD secure more subscribers as there are now more My-HD certified receivers in the market. Viewers who purchase My-HD CCA receivers will be able to enjoy MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in High Definition.
Bartolomeo Caputo, Managing Director of Altech Multimedia Europe added: We are delighted that My-HD selected us to supply our interactive-ready HD product into the Middle East. Our collaboration to develop this device is intended to enhance the user experience by offering My-HD subscribers an advanced, user-friendly and robust product while remaining affordable. The Middle East has been an important region for Altech in the past and this partnership HD heralds the comeback of Altech Multimedia products and services into the market.
