Myco has reportedly become the first Web3 company ever to sponsor a PSL team through its new partnership with Quetta Gladiators.
Myco (formerly known as MContent), an entertainment and sports streaming platform, will stream the Pakistan Super League (HBL PSL Season eight) through criclife 2 on its Web 3 streaming platform in the MENA region.
The platform´s “watch and earn” mechanism will allow cricket enthusiasts to earn rewards from watching their favourite sports content.
Speaking about the deal, Umair Masoom, Founder and Managing Partner at myco, said: “We are excited to offer the PSL matches on our Web 3 streaming platform in the MENA region. Our viewers will enjoy the high-quality streaming experience and the chance to earn rewards while watching the matches. Approx 50k USD will be distributed amongst the viewers of HBL PSL Season eight on myco.”
Acquiring the streaming rights for cricket competitions like the HBL PSL is only one element of myco´s strategic move into sports; the company has also recently announced its partnership with one of the leading teams in the PSL, the Quetta Gladiators which makes it the first Web3 company to ever sponsor a professional cricket team in the PSL. Additionally, myco has an original production in the works which is directed by filmmaker Mo Ali, which will provide viewers with an insight into the interesting history and future of the Quetta Gladiators team, featuring the stars of Quetta Gladiators and the founders.
Nadeem Omar, Owner of the Quetta Gladiators, added: “We are delighted to partner with a visionary company like myco. As a leading team in the PSL, we are always looking for ways to innovate and engage with our fans. We look forward to seeing what the future holds with myco as our partner.”
Myco’s focus on user engagement and the use of Web 3 technology has allowed the company to establish itself as a major platform in the region. In December 2022, the company had a major success with the exclusive rights to stream the India tour of Bangladesh series, distributing rewards worth over $26,000 to viewers.
The addition of the PSL to myco’s Web 3 streaming platform is a significant step forward in the company’s efforts to offer engaging sports content to viewers. Myco’s “watch and earn” mechanism, which allows viewers to accumulate rewards for the time they spend watching matches, has been a popular feature on the platform.
