The NAB Show exhibit floor will feature nearly 1,100 companies, including 125 first-time exhibitors.
The NAB Show 2025 has begun today, Saturday, April 5, with exhibit halls opening on Sunday, April 6, at the Las Vegas Convention Centre. Running through April 9, the gathering of media, entertainment and technology professionals is expected to welcome over 60,000 attendees from 160 countries, including 44 organised delegations. The show will highlight transformative technologies and trends that are redefining the global content and entertainment landscape, from artificial intelligence and cloud virtualisation to sports media, the creator economy and OTT streaming.
Karen Chupka, Executive Vice President of Global Connections and Events at NAB, said: “The future of content and entertainment will take centre stage at NAB Show 2025 – redefining how content is created, distributed, and consumed around the world. This show has been successfully reimagined as a home for content creators of all types – from social media to television to the big screen and it delivers on that promise by showcasing cutting-edge innovation that will further evolve the art of storytelling across all mediums.”
This year’s exhibit floor will host nearly 1,100 companies, with 125 making their NAB Show debut. Industry leaders such as Adobe, AWS, AT&T Business, Blackmagic, Canon, Cisco, Dell Technologies, Fujifilm, Intel, Microsoft, Nikon, Quantum Corporation, Riedel, Sony and Verizon Business will present the latest innovations in content production and distribution.
New interactive exhibit areas will spotlight emerging technologies and startups. The Startup Stage in PropelME, presented in collaboration with Fabric.ai, will feature 22 early-stage companies, 80% of which are focused on AI-driven technologies. The AI Innovation Pavilion will serve as a hub for networking and discovery, showcasing the forefront of artificial intelligence in media. Premiere Park will highlight first-time exhibitors, while the Sports Business Hub will demonstrate next-gen tools for audience engagement and sports monetisation.
The NAB Show conference programme will include over 550 sessions across 20 stages, addressing cutting-edge developments in business, creativity, production, and tech. Notably, the Business of Entertainment track, co-produced with The Ankler, will dive into Hollywood dealmaking, new advertising models, and shifts in consumer behaviour. The “Sports Summit” will gather major players like AWS, IMAX, NFL, and Microsoft to examine the future of sports rights and fan experiences.
More than 1,000 industry leaders will speak at the show, including major figures shaping the future of content. Among them are Dhar Mann and Sean Atkins of Dhar Mann Studios, with Dhar Mann recently named Forbes’ second top creator of 2024; WWE executives Nick Khan and Paul “Triple H” Levesque, who recently inked a landmark $5bn deal with Netflix; and Gotham Chopra, co-founder of Religion of Sports, whose projects include acclaimed documentaries on Simone Biles, Serena Williams, and Kobe Bryant.
Other high-profile speakers include Bobby Carter of NPR’s Tiny Desk Concerts, Jody Gerson of Universal Music Publishing Group, Portia Archer of the Women’s Tennis Association, NFL analyst and Super Bowl champion Jason McCourty, NASA astronaut Tracy Dyson, and Candle Media co-founders Kevin Mayer and Tom Staggs.
Attendees will also experience interactive installations like Creator Lab, a destination for influencers and digital storytellers exploring tools and strategies to grow their brands, and the AWS Racing Simulator, where participants can test their skills while generating real-time data.
NAB Show 2025 anticipates continuing its upward trajectory in attendance, with over 50% of this year’s registrants attending for the first time. As a cornerstone event for the global content ecosystem, it plays a critical role in shaping industry trends and forging partnerships, generating nearly $17bn in business deals annually.
