National Geographic Abu Dhabi will premiere the first Megafactories episode to focus on a Middle East company: Almarai, in the Kingdom of Saudi Arabia. The episode is set to focus on the worlds largest vertically integrated dairy company, exploring the processes that take milk from the cow to the customer. Megafactories gives viewers an uninhibited […]
National Geographic Abu Dhabi will premiere the first Megafactories episode to focus on a Middle East company: Almarai, in the Kingdom of Saudi Arabia. The episode is set to focus on the worlds largest vertically integrated dairy company, exploring the processes that take milk from the cow to the customer.
Megafactories gives viewers an uninhibited view into some of the worlds most impressive factories. The footage follows the manufacturing process of recognisable, everyday products. After featuring the production facilities of iconic brands such as Coca-Cola, Ferrari, IKEA, and Boeing, Megafactories now comes to the Middle East for the very first time to feature the KSA-based dairy company, Almarai.
Mohamed Al Hammadi, director public service affairs at Abu Dhabi Media, said: Bringing Megafactories to the Middle East for the first time is a positive step for the regions industry. Initiatives such as this help raise awareness of our local business success stories, which will inspire audiences across the region to achieve similar accomplishments. When Abu Dhabi Media partnered with National Geographic Channel to create National Geographic Abu Dhabi, our intention was to provide the region with leading global factual entertainment. This content has always been personalised specifically for the Middle East through dubbing in Arabic, and with Megafactories: Almarai we are taking local engagement to a whole new level.
Managing director of National Geographic Channels/Fox International Channels Middle East, Rohit Dsilva, said: Megafactories gives viewers a unique inside perspective on how iconic brands come to life on the assembly line. We are delighted to showcase Almarai a true manufacturing behemoth, a global player in its sector and one of the most well-known brands in the Middle East and North Africa as part of this.
Founded in 1977 and headquartered in Riyadh, KSA, Almarai is the worlds largest vertically integrated, end-to-end dairy company, as well as being the regions largest food and beverage producer. It keeps a herd of 135,000 Holstein cows on its ISO 9002-accredited farm (the worlds first to receive the certification), which produces around 2.5million litres of milk every day.
The global premiere of Megafactories: Almarai will be on National Geographic Abu Dhabi on 17 September at 2200 KSA/ 2300 UAE.
