By partnering with the channel, advertisers and brands will be able to target the South Asian Diaspora in the region.
NKN Media, a subsidiary of Global Media Network, has announced an exclusive ad sales partnership with NDTV, an Indian English news channel, for the MENA region.
This partnership aims to offer advertisers and brands an opportunity to partner with the channel to reach the South Asian Diaspora in the region.
The channel is available on Etisalat Ch No.551 and Du Ch No. 86, both the local networks in UAE.
Speaking about the deal, Abdul Majid Khan, Chief Executive Officer – NKN Media said: “We are optimistic that this partnership is going to yield the desired outcome commercially for both entities. The partnerships that we have engaged with in the past has led to phenomenal growth for NKN Media over the last few years. We are confident that our expertise in this media arena as well as our experience will benefit this partnership hugely making it a profitable venture. Also, the brand awareness of NDTV will be a big plus, making this partnership an exciting journey ahead.”
Pankaj Chandra, Senior Vice President – NDTV stated that this partnership will be fruitful, enhancing the channel’s presence in UAE and neighbouring GCC markets.
