The initiative is the latest in a string of audience-focused channels that Netflix has created, including Strong Black Lead, Most, and Netflix Is a Joke.
Netflix has launched a new social media channel for its pan-Asian diaspora called Golden.
Golden, which launches on Twitter, Instagram, and TikTok, will highlight Netflix’s pan-Asian talent, both on-screen and behind the camera.
Viewers can also expect new episodes from the social series Spill the Boba Tea, a collaboration with Wong Fu Productions. Hosted by Wong Fu and Bopomofo Café co-founder Philip Wang, the show resumes on January 27 on the new Golden Instagram channel with an episode featuring Emily in Paris‘ Ashley Park.
Golden joins Netflix’s other audience-focused and genre channels including Strong Black Lead, Netflix Film, Con Todo, Geeked, Netflix Is a Joke and Most. The name, Golden, was inspired by the phrase “Real gold will always shine” and that all Asian stories are golden, and if given the opportunity, they will shine, according to Netflix.
Lucie Zhang, Manager, Netflix Golden, said: “As a first-generation Chinese-American growing up in the Midwest, I rarely saw individuals who looked like me in American media, but also felt disconnected from the stars I saw in the Chinese soap dramas my mom binged. For me, being a part of the diaspora means existing in between cultures — and often feeling like you don’t belong fully in either. With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.”
