Prior to Netflix, Lee spent eight years at Spotify and also held roles as Condé Nast and J Crew.
Netflix has promoted Marian Lee, VP of marketing for its US and Canada divisions, to worldwide chief marketing officer. She replaces Bozoma Saint John, who leaves Netflix after two years with the company.
Before joining Netflix in 2020, Saint John held a number of top executive positions at companies like Endeavor, Uber and Apple. She had taken over the position from Jackie Lee-Joe, the former chief marketing officer at BBC Studios, who took on Netflix’s top marketing role in 2019 from Kelly Bennett, who stepped down that same year after seven years at the streamer.
In a statement, Ted Sarandos, co-CEO and Chief Content Officer of Netflix, said: “Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands. When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Saint John added: “I’ve loved working with Boz and have been inspired by her creativity and energy. She has attracted world-class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and we wish her the best.
“I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations. It’s been a transformative two-year experience for which I will always be grateful.”
Lee is a relatively recent hire at Netflix, joining last July after a nearly eight-year stint at Spotify, where she last served as the VP and global head of music. Prior to Spotify, Lee held positions at J. Crew and Condé Nast, leading marketing and operations.
Variety first reported the executive shake-up.
