Radio Riyadh, the radio arm of the Saudi Ministry of Culture and Information, has invested in Radio-Assist 8 suite of digital audio software. These will be deployed at the radios regional stations in the cities of Jizan, Hail, and Tabuk and will enable easy media exchange with the radio’s headquarters in central Riyadh. The integration […]
Radio Riyadh, the radio arm of the Saudi Ministry of Culture and Information, has invested in Radio-Assist 8 suite of digital audio software. These will be deployed at the radios regional stations in the cities of Jizan, Hail, and Tabuk and will enable easy media exchange with the radio’s headquarters in central Riyadh. The integration was undertaken by Saudi systems integrator First Gulf Company.
Part of a larger multi-year national media infrastructure project overseen by the Saudi Ministry of Culture and Information (MOCI), the extension of Radio-Assist brings more sophisticated production tools to the three stations and simplifies their exchange of media with the kingdom’s central Radio Riyadh station. NETIA technology already plays a key role in the restoration, digitization, and preservation of audiovisual media of cultural and historical importance in Saudi Arabia.
“We are proud to be working with NETIA to extend state-of-the-art production and broadcast capabilities to regional stations and to facilitate and streamline the exchange of content between the country’s radio broadcasters,” said Naim G. Saidi, CEO of First Gulf Company.
The Radio-Assist 8 range of digital audio software programmes cover the entire operation of a radio station, addressing acquisition, sound file editing, commercial and music production, scheduling, multicasting, data security, and administration. The installation of Radio-Assist at Jizan, Hail, and Tabuk ensures the interoperability of media management systems across broadcast stations and provides the foundation for shared access to the extensive national archives being created by MOCI.
“Saudi Arabia is undertaking an ambitious upgrade to its national media infrastructure, and we’re pleased to be a part of this project,” said Thomas Dresch, project manager at NETIA. “With this latest NETIA installation, key radio stations across the country have been able improve their local production capabilities while taking much greater advantage of resources and programming at Radio Riyadh.”
This press release was issued by NETIA.
