SynProNize has already successfully worked with production houses, broadcasters and streamers to produce and distribute original programming across different markets.
SynProNize, a new content production and distribution agency, co-founded by two former Zee executives, Nitin Michael and Hasnaa Descuns, has launched in Dubai. The agency has already successfully partnered with digital platforms and linear broadcasters in APAC, Africa and the Middle East to produce new content as well as deliver premium drama and lifestyle programming.
Synpronize begins its operations with a healthy slate of new premium content from South Asia and the Middle East and their deep partnerships with producers in this region will see their catalogue soon expand to 1000+ hours of lifestyle and drama content.
The company has also announced that former senior executive from Disney APAC, Raju Venkataraman will join the company as a Board advisor. Venkataraman worked at The Walt Disney Company for 16 years in senior roles such as Vice-President – Pay TV Distribution for the Asia-Pacific region, CFO & Head of Strategy for all lines of business for South-East Asia, and General Manager, Disney Consumer Products for South-East Asia. Prior to working at Disney, Raju spent over 13 years in various commercial leadership roles in a variety of industries.
In a press statement, the co-founders said: “We have been ramping up this launch since early in the year and are very pleased with our opening program portfolio and are very honoured to have the incredibly experienced and talented Raju Venkataraman join our company as a senior advisor. His inputs are invaluable. Additionally, we are excited to be in development to produce some great new drama and movies.”
Speaking about his role, Raju Venkataraman added: “I’ve known Nitin for a while now and have been impressed by his earnestness, commercial savvy and quality of the relationships he has built with partners. I am pleased to offer my expertise to Nitin and Hasnaa as they embark on this exciting venture which holds great promise. Their strong industry contacts and knowledge, ability to work hard for their partners and their creativity will see them scale new heights and achieve more success!”
