From the latest tech innovations to the critical growth of local content, the BroadcastPro Summit KSA roadmaps the industry’s transition and unlocks a wealth of commercial opportunity.
Link to the agenda: https://broadcastpromesummit.com/KSA/schedule/
Link to the speakers: https://broadcastpromesummit.com/KSA/#speakers
Registration closes today: https://broadcastpromesummit.com/KSA/#register
Already established as the region’s bell-weather for topical debate, the BroadcastPro Summit KSA is set to offer a one-of-a-kind day of touchstone industry briefings. Offering valuable insights into key opportunities and future trends impacting the broadcast sector, it builds an expert bridge between today’s state of play and the wealth of exciting possibilities for the future.
The Voco Riyadh will offer a perfect setting for companies to refine their business plans, as they get ready to benefit from a day of inspirational market intel. Built on the peerless, 14-year legacy of the BroadcastPro media brand, the Summit is carefully curated to reflect the most critical innovations and developments in the broadcast space. Throughout, it draws on the views of the industry’s foremost champions, innovators and decision-makers.
The quest for Local Content
Content is king – and the day begins with a powerful panel discussion on transforming Arabic content, combining the views of studios and producers in identifying the critical paths to change. As well as assessing the optimum strategies for crafting narratives for pan-Arab markets, the panelists will consider how best Government and the private sector can work together to strengthen the content ecosystem. What’s more, there’s a focus on the best cross-border routes for fostering creativity – and a look at the rise of Anime in the Arab world!
Assessing today’s Tech strategies
Tech has never been more important, and the Summit will assess premium tech strategies for evolving a modern MENA media ecosystem. What are the preferred solutions for maintaining relevance in a streaming-first era – and then, the role of interactive content and live events? Discussions will also review the transition to cloud-based solutions for DR (and leveraging IP-based broadcasting), as well as the classic territory of AI-driven content creation. What are the best tech-driven approaches for optimising distribution personalisation – and at the end of the day, how can we make good on the age-old promise to penetrate a host of underserved markets?
Into Tomorrow’s World
Sports broadcasting has been a major fulcrum for change – and the Summit will look at the steps that can successfully lead to the next era in this challenging, but highly rewarding, genre. Factors like AI, automation and story-telling are all set to be important, and there’s no doubt that Vusal Storytelling, for instance, can play a key role in bringing sports to life. But what about factors such as future modes of production (NDI versus SMPTE 2110) and then, the all-important role of data Integration and the elevated use of AI in upscaling graphics and production? The expert panel will also examine the route to maximising fan engagement and personalisation through technology – and closes by considering the commercial ‘Big Picture’: how to ultimately leverage global sports media investments to build regional strength, context and resource.
Unlocking AI in Broadcast and Streaming
While there’s no doubt that advances in AI have led to many innovations, a host of challenges and overdue breakthroughs remain. What are the next steps? As well as features such as automated highlights and player tracking, we can increasingly see the value of real-time analytics – and now, factors such as AI-driven video production automation, virtual production and analytics for optimised delivery are all set to make their impact. The discussion costs-in critical aspects such as AI-powered piracy protection watermarking and real-time takedowns; not to mention specifics such as AI-driven metadata tagging and indexing for faster search, retrieval and content discovery.
Podcast potentials
As the day’s anchor session, the Summit showcases the power of podcasts and audio streaming in Saudi Arabia. The growth of Arabic-language podcasts and exclusive audio content has led to new and evolved roles for media houses and audio streaming platforms, as well as significantly re-shaping Saudi’s audio landscape by expanding well beyond music. Bu there are ‘red flags’ too – these fresh dynamics pose a host of questions around monetisation: where are the funds coming from and where are they going? Moreover, while the inroads made by AI are omnipresent elsewhere, how is technology evolving to accommodate this growing sector?
Reap the rewards
The BroadcastPro Summit KSA ensures that the audience will discover a host of profitable solutions in a time of change – and reap the vital market guidance to empower fresh, positive vision as they shape their business mission.
Fireside chat
The summit will organise two fireside chats, offering exclusive insights into the evolving media and entertainment landscape. The first session brought to you by BytePlus, Playing to Win: How MBC Wizzo is Engaging the Swipe Generation, will feature Arif Aabed, Senior Manager of Technology Partnerships at MBC Group, and Mohammed Alshahrani, Country Manager KSA at BytePlus.
The second fireside chat, Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive, will delve into the advancements in audience measurement for traditional television. Badis Khaldi, Founder and CEO of Audimatic, will share insights on how real-time data is transforming broadcast strategies, while Vijaya Cherian, Editor of BroadcastPro ME magazine, will moderate the discussion.
Audimatic offers real-time insights into viewer behaviour, tracking metrics like channel names, frequencies and engagement. It is the world’s only solution capable of doing audience measurement for satellite channels.
