Pay-TV operators face major challenges especially on set-to-boxes, such as inability to rapidly innovate and introduce new applications, high STB porting and introduction costs, inconsistent experience across devices, vendor new feature lock-in, and so on. Relying on a multipronged approach that utilises recent technology advancements including open web standards such as HTML5 pay-TV […]
Pay-TV operators face major challenges especially on set-to-boxes, such as inability to rapidly innovate and introduce new applications, high STB porting and introduction costs, inconsistent experience across devices, vendor new feature lock-in, and so on.
Relying on a multipronged approach that utilises recent technology advancements including open web standards such as HTML5 pay-TV operators can cost-effectively address current STB limitations and power a more dynamic user experience that includes: cloud-centric user interface delivery models, new advertising and business models, rapid application development, interactive content, and integrated web and social applications.
By leveraging the new STB client architecture based on HTML5, advanced SOCs, web standard technologies and other components, pay-TV operators can achieve the following:
- Respond more quickly to consumers and competitors with rapid service and application innovation through tight coupling between the STB hardware vendor and quicker integration between TV apps and web apps.
- Faster and less expensive introduction of new STB hardware and associated features through lower costs and faster software porting.
- High impact user experiences based on industry standard web approaches coupled with the ability to render rich graphics.
- Consistent multi-screen user experience by leveraging common web technologies and methodologies across devices.
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