Former Global Vice President of Advertising Sales at Twitter will bolster Newsbridge leadership team as the company embarks on North American expansion.
Leading AI and cloud media company Newsbridge has appointed Jean-Philippe Maheu to its board of directors. Maheu joins the Newsbridge board following the company’s 7m euro Series A fundraising, US entity establishment, and opening of its first North American office in New York.
Speaking about the appointment, Philippe Petitpont, co-founder and CEO of Newsbridge, said: “I’m very pleased to welcome Jean-Philippe to the board. Jean-Philippe has US market and operational expertise, combined with a bold approach to scaling, that will be invaluable as we accelerate our growth ambitions.”
Maheu most recently served as the global vice president of advertising sales at Twitter; in 2021, Twitter generated $4.5bn in advertising revenue. Prior to Twitter, Maheu was the CEO of Bluefin Labs, which Twitter acquired in 2013. He is currently a senior advisor to the MIT Center for Constructive Communication, a board member of the Mobile Marketing Association (MMA), and a former adjunct professor at Columbia Business School.
Maheu added: “Newsbridge is at the forefront of leveraging AI to make video content and images easily searchable for TV networks, sports rights holders, and brands. As video becomes ubiquitous, Newsbridge dramatically increases the monetisation of assets for content owners, and I look forward to helping the company succeed in the US market.”
